Fellow Affrilachian Poet Crystal Good wrote this particular blog post a while back talking about the role of a poet in a business environment:
Today’s marketing world is built on two-way conversations and third-party endorsements. There is no room for pomp and cliché. If you are stumbling on how to tell your brand story think about the honesty of a poet and then ask yourself if you honestly understand your brand and your customer?
It's interesting that there is such a stigma between business and art. I understand the philosophy behind it. But ignoring businesses entirely is no more helpful of a poet than writing nothing but poetry that never makes it out of your notebook. If there is wrong, do something.
In any case, I love what Crystal is doing not only as it pertains to legitimizing poetic force in the workplace, but also for what she does for the community in general, especially in West Virginia. Let's recognize that poets exist outside the coffee houses and classrooms.